Corolla Cross – Phase 1
Client
Toyota USA
Agency
Saatchi & Saatchi
Discipline
Art Direction
Year
2025
Objective
Asset Gen for 2026 Corolla Cross – Art direction for the 2026 Corolla Cross launch and upcoming vehicle page. Highlighting the vehicle’s latest features to excite users and encourage them to sign up and learn more with brand on Toyota.com.
Photographers: Dejan & Per
Retoucher: Dejan
Creative Director: Norman Brown
Art Director: Yours truly
Sr. Copywriter: BT Jackson
Sr. Art Producer: Brittany Baggett
Production: MJ68
VISUAL DIRECTION
#DesertHike
Let’s celebrate and document the newfound freedom that the 2026 Corolla Cross brings in a way Gen-Z knows best. A day trip through the desert packed with Instagrammable moments.
