Corolla Cross – Phase 1
Client
Toyota USA
Agency
Saatchi & Saatchi
Project Type
Art Direction
Year
2025
Objective
Asset Gen for 2026 Corolla Cross – Highlighting the vehicle’s latest features to excite users and encourage them to sign up and learn more with brand on Toyota.com.
Photographers: Dejan & Per
Retoucher: Dejan
Creative Director: Norman Brown
Art Director: Yours truly
Copywriter: BT Jackson
Art Producer: Brittany Baggett
Production: MJ68
VISUAL DIRECTION
#DesertHike
Let’s celebrate and document the newfound freedom that the 2026 Corolla Cross brings in a way Gen-Z knows best. A day trip through the desert packed with Instagrammable moments.
