Lift Conference

What is LIFT?

LIFT is a two-day conference hosted by the Saatchi Diversity Taskforce with the goal to create a space that celebrates, encourages, and challenges us to embed diversity, equity, and inclusion into the DNA of our agency and industry.

The event is a mix of virtual and in-person sessions at the Saatchi offices in Dallas, LA, and New York.

Objective

Come up with a design refresh that: visually communicate this year’s theme, organize everything into two days, while incorporating the existing LIFT logo throughout.

Creative Lead: Art Boonklan
Designer: Yours truly
Producer: Amy Zhang
Motion: PXP | Michael Chang
SDTF & Lift Conference Lead: Rosalyn James

Agency
Saatchi & Saatchi

Project Type
Event Branding
& Art Direction

Year
2023

Fuel Your Momentum

THEME

Momentum: Forward movement.

“Forward movement impacts each of us professionally, personally and culturally. It’s about taking a look at where we started, where we’re at, picking each other up to sustain traction and continuing to move forward. When the proverbial road gets rough and our friends and colleagues get tired,
how can we fuel our momentum while helping others?”