2026 Corolla Cross
Client
Toyota USA
Agency
Saatchi & Saatchi
Discipline
Art Direction
Year
2025
Overview
Art direction for the 2026 Corolla Cross digital asset launch and model landing page. Through intentional storytelling and strategic positioning, we highlight vehicle features in a compelling way that invites users to engage deeply with the brand on Toyota.com.
Creative Director: Norman Brown
Art Director: Yours truly
Sr. Copywriter: BT Jackson
Executive Art Producer: Brittany Baggett
Photographers: Dejan & Per
Director: Per Norberg
DP: Rasa Martin
Retoucher: Dejan Sokolovski
Production: MJ68
Special thanks to Fran and Danica of Current Shapes for modeling in the shoot and for their featured artwork.
POSITIONINGAll About Versatility.
Compact enough for city streets with ample cargo space to haul your dreams
(and everything else) along for the ride. Corolla Cross is built for those ready to take on life without losing their youthful energy. While its refreshed styling makes every moment feel even more exciting.
VISUAL DIRECTIONSpread Your Wings
Corolla Cross empowers people to spread their wings in every aspect of life. From where and how they live, to how they shape their careers and lifestyle, this ride is the start of something major. With its bold design and versatile nature,
Corolla Cross makes life a whole lot easier and way more fun.
COROLLA CROSSTurning dreamers into doers.
and now…some bts!
